Airway Dentistry: From $200K to $1.1M in One Year | Dr. Justin Warcup
November 12, 2026
Airway dentistry changed everything for pediatric dentist Dr. Justin Warcup. Three years ago he was facing lawsuits, a flooded office and practices that were failing. Then one question at a doctors' retreat made him go all in on airway, and his airway production went from about $200,000 to $1.1 million in a year. In this episode: - How tongue ties and his own kids' bedwetting led Justin into airway - Leaving Dentrix for Curve Dental, and why one system beats five - Turning software savings into $64,000 in staff bonuses - "Burn the ships": getting the whole team to buy in - Let My People Go Surfing and running an office that's "busy but not crazy" - AI notes when you see a patient every 10 minutes - Advice for anyone switching practice management software - Burnout, mentors and the question that changed his focus - Will orthodontists get on board with MARPE and airway care? - Why so many kids with rampant decay are sleep kids - Why general dentists are the pioneers of dentistry 📰 Plus dental news: a bipartisan push to add dental care to VA benefits, and how a viral TikTok about dog food led to the arrest of a man accused of scamming dental offices from California to Hawaii. Dr. Justin Warcup is a pediatric dentist and the owner of two practices in the Dallas-Fort Worth area. He earned his DDS from The Ohio State University, where he was president of the Dental Entrepreneur Society and co-founded a student outreach clinic, and completed his pediatric residency at SUNY Buffalo and Women and Children's Hospital of Buffalo. He founded the Breathe Method, an airway-focused approach he now teaches to other dentists. 🙌 Special shout out to Curve Dental for making this episode possible! Learn more about Curve: https://fanflet.com/dinks/curvedinks Chapters: 0:46 Intro 2:12 Tonight's guest and sponsor 3:51 Wins and losses: Wake Forest homecoming 5:12 Lift people up, don't pile on 6:48 Mentoring young dentists: take a step back 9:53 Chad's parable: the door that wouldn't close 12:41 News: dental care for veterans 15:05 News: the TikTok that exposed a dental office scammer 18:07 Why scammers target dentists 18:52 Meet Dr. Justin Warcup 22:29 From ortho-heavy practice to airway 23:36 Tongue ties, bedwetting and a dad's search for answers 25:05 Jeff's path into airway as a general dentist 27:49 Systems that support your goals 28:43 Why he left Dentrix for Curve 31:26 Software savings became $64,000 in staff bonuses 32:38 Let My People Go Surfing: busy but not crazy 34:39 Rewarding your team for a hard change 35:57 Burning the ships: $12,000 per employee 37:35 One system for airway, ortho and general 39:11 AI notes and a patient every 10 minutes 41:29 A software company that adapts to you 43:26 Advice before you switch software 44:44 Jeff's switch to Curve 45:37 Burnout, mentors and finding your path 46:45 The question that changed everything 48:58 From $200K to $1.1M in airway 50:28 You need people in your corner 52:14 The Breathe Method training program 54:07 Will orthodontists get on board? 55:15 General dentists are the pioneers 57:51 Why decay kids are often sleep kids 59:25 Brave enough to ignore the crowd 1:00:09 Chad's wrap-up 1:02:43 Goodnight 📺 Make sure you subscribe to catch new episodes live every Wednesday at 8pm ET! https://www.youtube.com/@dentistsintheknow 🌐 Check out our brand new website: https://dentistsintheknow.com 🌟 Stay up to date on all the latest dental trends when you follow the DINKs: https://fanflet.com/dinks/social 🎧 Listen to the podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/dentists-in-the-know/id1543254763 Spotify: https://open.spotify.com/show/2Elfj6LX0hCUyp0AgdTsij