How to Get More 5-Star Google Reviews & Handle Bad Ones | Dr. Len Tau

You're only as good as Google says you are. Dr. Len Tau, the dentist other dentists call about online reviews, explains why reviews drive new patients, which sites actually matter, how to cut down the no-shows that come with online marketing, and exactly how to handle a bad review without making it worse (or violating HIPAA).

In this episode:
- Why online reviews matter, even if you're the only dentist in town
- Where you want reviews: Google, Facebook, and Yelp in some cities
- Where reviews don't matter
- More new patients and more no-shows: how to screen online bookings
- The best defense against a bad review: more 5-star reviews
- Why you should respond to every positive review
- Responding to a negative review without violating HIPAA
- Take it offline, and "don't be the barking poodle"
- Getting through your first bad review
- Learning from bad reviews as a team

📰 Plus dental news from spring 2022: the ADA cyberattack, the student loan pause extended to August 31, the FDA's move to ban menthol, and a Kentucky dentist arrested over opioid prescriptions.

Dr. Len Tau is a Tufts-trained dentist from the Philadelphia area who has taught dentists about online reviews and reputation marketing for more than a decade. He hosts the Raving Patients podcast and Facebook group. More at https://drlentau.com

🙌 Special shout out to our educational partners Shofu, Q-Optics, DocSites and Dentist Job Connect for supporting Dentists in the Know!

Chapters:
0:00 Intro
0:48 Our educational partners
2:50 News: the ADA cyberattack
5:16 News: student loan pause extended
5:45 News: FDA moves to ban menthol
6:28 News: Kentucky dentist arrested over opioids
8:49 Meet Dr. Len Tau
14:19 Why online reviews matter
16:07 Where you want reviews
17:01 Where you don't want reviews
18:11 More reviews, more no-shows?
21:05 Should you respond to bad reviews?
22:34 Is Yelp worth it in your town?
23:28 The best defense: more 5-star reviews
24:03 Respond to every positive review
26:23 Bad reviews and HIPAA
27:49 Take it offline
28:31 "Don't be the barking poodle"
31:12 Your first bad review
33:06 Learn from it with your team
35:38 When the review isn't true
38:06 How to reach Len
40:16 The road-trip review game
41:49 Closing

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